February 13, 2019
Nohara Holdings, Inc.
Sumida Modern to introduce the design and manufacturing of Edo and Tokyo
~A demonstration event is held by craftsmen who support traditional crafts~
POP UP STORE will open only for a limited time
February 27 – April 9, 2019

GOOD DESIGN STORE TOKYO by NOHARA is the first store in Japan to sell only item of winning good design award in Tokyo,Japan. The “Sumida modern” certified item, which was born by “Sumida regional Brand Strategy” , which won the Good Design Award 2015, will be held is held from Wednesday, February 27 to Tuesday, April 9.

On Thursday, March 28, “Sumida Modern 2018” is announced and you will be able to purchase them in “GOOD DESIGN STORE TOKYO by NOHARA” from the same day. (except some food)

Each weekend during the period, we are planning a demonstration by the craftsmen who still convey the tradition in Sumida, one of the cool Japan strategy that METI will advance to disseminate the Japan of goods to overseas “the Wonder500 ™”. There are also craftsmen who work in the selection of. You can sense charm of product bodily more by seeing the production process.

A demonstration event is held by craftsmen who support traditional crafts

You can see the demonstration by craftsmen who are conveying traditional craft technology in Sumida ward in GOOD DESIGN STORE TOKYO by NOHARA.
<Demonstration schedule and time>11:00-18:00

(★マーク:Craftsmen who produce the works selected by METI 「 the Wonder 500 ™」)
Saturday, March 2&Sunday, March 3
Uno brush brush mill Michiyo Uno 〔production of brush, brush〕★
Saturday, March 9&Sunday, March 10
Atelier SOGEIKAN Oishi Tomohiro 〔Writing the Edo character with a brush〕
Saturday, March 16&Sunday, March 17
Shiozawa Seisakusho Co., Ltd. Shiozawa Masako 〔Kazarikanagu(chisel)〕★
Saturday, March 23&Sunday, March 24
Ataka Shikkoten Ataka Shintaro 〔Scraping and polishing of lacquered items〕★
Saturday, March 30&Sunday, March 31
TsukadaKobo Tsukada Eishun 〔crafting Edo Kimekomi dolls〕★
Saturday, April 6&Sunday, April 7
YAMADA GLASS WORKSHOP  Yamada Masaaki 〔Edo Kiriko〕★
*Demonstrations may be cancelled or subject to change

Overview of POP UP STORE
Period: From Wednesday, February 27 to Tuesday, April 9
business hours: From 11:00 to 21:00 (only for Sundays and holidays from 11:00 to 20:00)
Place: GOOD DESIGN STORE TOKYO by NOHARA(2-7-2, Marunouchi, Chiyoda-ku, Tokyo KITTE Marunouchi 3F)
・It is displayed and sold born “Sumida Modern” certification product approximately 40 item in 2015 by “strategy of the Sumida Area Brand” of winning the good design prize
・From March 28 of certification product “Sumida Modern 2018” of this year display and sell
・Demonstration (each weekend during period) by craftsman supporting traditional technique

Click here for press release



What does “good design” mean to you?

For the GOOD DESIGN AWARD, a good design is “a design which enriches life and society.” It is a design which is human, essential, creative, attractive and ethical.

The GOOD DESIGN STORE TOKYO by NOHARA proposes a lifestyle surrounded in items that the GOOD DESIGN AWARD considers to be good design.
Each item has been crafted with the intention of enriching the lives of the people that use them.

The design that will make you look twice, capture your heart, and cause you pick it up in this shop just might transform your lifestyle a little.
We believe that you will discover new comfort here, and you will find this shop to be a place where you can design a future pleasant life.

CREATOR Interior design
Graphic design
Shop produce
Sound design
nohara NOHARA

Nohara Holdings, Inc. (business entity)
Nohara Holdings, Inc. traces its history all the way back to 1598, at the end of the Sengoku Period, when it was founded in Iida City in Nagano Prefecture. Nohara Co., Ltd. was founded post-war, in 1947 in Tokyo.
The company started as a cotton merchant, and by the end of the Edo Period, it had begun dealing in hardware such as agricultural equipment. From the period of high economic growth during the Showa Period until the present, it has provided society the goods that has needed with each era, mainly dealing in materials such as steel, glass, cement and building materials
2017 marked the group’s 70th anniversary, and is a critical juncture in the transition to a holdings company.
We have opened GOOD DESIGN STORE TOKYO by NOHARA to be an entirely new kind of concept store; one that enriches people’s lives, as well as society, through the power of design.
We hope that this undertaking will become a great step forward for GOOD DESIGN in Japan.


GOOD DESIGN AWARD has been the sole comprehensive design evaluation and commendation system in Japan since 1957. It’s precursor, the Good Design Selection System (or G Mark System), was founded in 1957 by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry). Now, many companies and designers from both inside and outside of Japan participate in the system’s activities as a way to enhance industry and the quality of life through design. The award is considered a milestone of Japanese design and industry, and its symbol, “G Mark”, has been recognized widely as representing good design.

Access from public transportation

JR Tokyo Station: about 1 minute on foot
Tokyo Station on the Marunouchi Line: directly connected via underground passage
Nijubashimae Station on the Chiyoda Line: about 2 minutes on foot
Otemachi Station on the Mita Line: about 4 minutes on foot
JR Tokyo Station on the Keiyo Line: about 3 minutes on foot
Yurakucho Station on the Yurakucho Line: about 6 minutes on foot
JR Yurakucho Station: about 6 minutes on foot

KITTE marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo, Japan
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)
TEL: 03-5220-1007
TEL: 03-3216-2811 (10:00–19:00)