What does “good design” mean to you?

For the GOOD DESIGN AWARD, a good design is “a design which enriches life and society.” It is a design which is human, essential, creative, attractive and ethical.

The GOOD DESIGN STORE TOKYO by NOHARA proposes a lifestyle surrounded in items that the GOOD DESIGN AWARD considers to be good design.
Each item has been crafted with the intention of enriching the lives of the people that use them.

The design that will make you look twice, capture your heart, and cause you pick it up in this shop just might transform your lifestyle a little.
We believe that you will discover new comfort here, and you will find this shop to be a place where you can design a future pleasant life.

CREATOR Interior design
Graphic design
Shop produce
Sound design
nohara NOHARA

Nohara Holdings, Inc. (business entity)
Nohara Holdings, Inc. traces its history all the way back to 1598, at the end of the Sengoku Period, when it was founded in Iida City in Nagano Prefecture. Nohara Co., Ltd. was founded post-war, in 1947 in Tokyo.
The company started as a cotton merchant, and by the end of the Edo Period, it had begun dealing in hardware such as agricultural equipment. From the period of high economic growth during the Showa Period until the present, it has provided society the goods that has needed with each era, mainly dealing in materials such as steel, glass, cement and building materials
2017 marked the group’s 70th anniversary, and is a critical juncture in the transition to a holdings company.
We have opened GOOD DESIGN STORE TOKYO by NOHARA to be an entirely new kind of concept store; one that enriches people’s lives, as well as society, through the power of design.
We hope that this undertaking will become a great step forward for GOOD DESIGN in Japan.


GOOD DESIGN AWARD has been the sole comprehensive design evaluation and commendation system in Japan since 1957. It’s precursor, the Good Design Selection System (or G Mark System), was founded in 1957 by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry). Now, many companies and designers from both inside and outside of Japan participate in the system’s activities as a way to enhance industry and the quality of life through design. The award is considered a milestone of Japanese design and industry, and its symbol, “G Mark”, has been recognized widely as representing good design.

Access from public transportation

JR Tokyo Station: about 1 minute on foot
Tokyo Station on the Marunouchi Line: directly connected via underground passage
Nijubashimae Station on the Chiyoda Line: about 2 minutes on foot
Otemachi Station on the Mita Line: about 4 minutes on foot
JR Tokyo Station on the Keiyo Line: about 3 minutes on foot
Yurakucho Station on the Yurakucho Line: about 6 minutes on foot
JR Yurakucho Station: about 6 minutes on foot

KITTE marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)
TEL: 03-5220-1007
TEL: 03-3216-2811 (10:00–19:00)

Press release

Dear Press

June 13, 2018
Nohara Holdings, Inc.
Discovering the allure of Japan region
“Toyama’s Osusowake”
~sharing “Monozukuri”(craftsmanship)& Rich harvests from the mountains and seas~
The original gift box from” Etchu Toyama Waza no Kowake”
~First sale in Tokyo / June 20-July 24, 2018~
Nohara Holdings, Inc. will hold an event to showcase the attractiveness of Japan region at “GOOD DESIGN STORE TOKYO by NOHARA”, the first and only design shop in Japan which sells items that won the Good Design Award.

From June 20 to July 24, we will make a plan sale titled ” Toyama’s Osusowake”(sharing). In the event, we will sell the original gift box centering on ” Etchu Toyama Waza no Kowake” and ” Etchu Toyama Sachi no Kowake” by the ” Regional brand development project [Souvenir project of Toyama by design]” which won the Good Design Award 2011.

■ Etchu Toyama Waza no Kowake
A new craft brand which uses Toyama’s exceptional crafting techniques to create affordably priced small-sized products.
■ Etchu Toyama Sachi no Kowake
In order to convey the food culture of Toyama Prefecture, a souvenir brand that showcases various Toyama companies’ harvests from the mountains and seas packaged into a single meal.

Thanks to the Tateyama mountain range and the abundant natural resources of the deep Sea of Japan, Toyama Prefecture has been developing its own culture and craftsmanship from a long time ago. In addition, the harsh natural environment creates a spirit of cooperation and the connection of the region, and the people who live there foster the spirit of “Osusowake”(sharing) which divides joy.

This time, as well as deliver the spirit of “Osusowake”(sharing), you can purchase it while looking at the article of the design which was in a modern life from “Toyama Design Wave” and “Toyama Products” and “technique” which has been passed on delicious “happiness” of all. We will propose the original gift for you to celebrate and to greet the important person.

We are looking forward to seeing you at our store.

First sale in Tokyo – The original gift box from” Etchu Toyama Waza no Kowake”

In Tokyo for the first time, you can obtain the original gift box from” Etchu Toyama Waza no Kowake” which has already started to be sold in Toyama Prefecture.
The original gift set, which is made while thinking of the recipient, is in a firm box, and the top of the box is embossed with Ukiyoe depicting the appearance of the craftsman’s lively manufacturing. The person who is given it increases the expectation to contents.
” Etchu Toyama Sachi no Kowake” conveying the food culture of Toyama Prefecture and ” Etchu Toyama Waza no Kowake” which can feel the technique of the craft of Toyama Prefecture by the unique form and material make perfect gifts. Those who receive this gift can enjoy the charm of Toyama from both “food” and ” craftsmanship”.

About The Toyama Design Wave
The Toyama Design Wave began in 1990 as “a movement to bring design from Toyama to the world.” Workshops, design seminars, exhibitions, etc. are held in conjunction with the “Toyama Design Competition,” which aims to recruit and commercialize outstanding work from all over the country.
About 8,000 designers have participated thus far, and with over 50 items commercialized, the competition has become a matchmaker between designers and companies.
About The Toyama Products
In Toyama prefecture, we certify locally planned or produced manufactured goods with superior quality, performance, and design as “Toyama Products,” and support the development of sales channels inside and outside the prefecture.
Around 290 products have been certified since the system was established in 2002. From traditional crafts such as Takaoka Copperware, Takaoka Lacquerware, Shogawa Turnery, and Etchu Washi paper to industrial plastic, glass, aluminum, woodworking, and machinery, we are showcasing Toyama’s excellent products to the world.
About Toyama prefecture general design center
Toyama prefecture general design center is engaged in a lump sum from supporting the development of designers to commercialization of designs and support for sales. Toyama prefecture general design center is engaged in a variety of initiatives to energize Toyama by design with designers and companies
Outline of the event
▼Date and time
From Wednesday, April 25, 2018 to Wednesday, May 15
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)

GOOD DESIGN STORE TOKYO by NOHARAKITTE Marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo, Japan
Google Map

There is sharing custom called “”Osusowake” in Toyama Prefecture. Also, Toyama Prefecture is a region with a history of manufacturing, including casting and glass crafts.
– Regional brand development project [Souvenir project of Toyama by design] (2011 Good Design Award)
– A Program to stimulate industry of Toyama by Design [Design Wave in Toyama] (2009 Good Design Award)
At this event, we will introduce the attractiveness of Japan region by selling products in Toyama, especially in the Good Design award winning project.

Click here for press release | GDST_1st anniversary event