What does “good design” mean to you?

For the GOOD DESIGN AWARD, a good design is “a design which enriches life and society.” It is a design which is human, essential, creative, attractive and ethical.

The GOOD DESIGN STORE TOKYO by NOHARA proposes a lifestyle surrounded in items that the GOOD DESIGN AWARD considers to be good design.
Each item has been crafted with the intention of enriching the lives of the people that use them.

The design that will make you look twice, capture your heart, and cause you pick it up in this shop just might transform your lifestyle a little.
We believe that you will discover new comfort here, and you will find this shop to be a place where you can design a future pleasant life.

CREATOR Interior design
Graphic design
Shop produce
Sound design
nohara NOHARA

Nohara Holdings, Inc. (business entity)
Nohara Holdings, Inc. traces its history all the way back to 1598, at the end of the Sengoku Period, when it was founded in Iida City in Nagano Prefecture. Nohara Co., Ltd. was founded post-war, in 1947 in Tokyo.
The company started as a cotton merchant, and by the end of the Edo Period, it had begun dealing in hardware such as agricultural equipment. From the period of high economic growth during the Showa Period until the present, it has provided society the goods that has needed with each era, mainly dealing in materials such as steel, glass, cement and building materials
2017 marked the group’s 70th anniversary, and is a critical juncture in the transition to a holdings company.
We have opened GOOD DESIGN STORE TOKYO by NOHARA to be an entirely new kind of concept store; one that enriches people’s lives, as well as society, through the power of design.
We hope that this undertaking will become a great step forward for GOOD DESIGN in Japan.


GOOD DESIGN AWARD has been the sole comprehensive design evaluation and commendation system in Japan since 1957. It’s precursor, the Good Design Selection System (or G Mark System), was founded in 1957 by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry). Now, many companies and designers from both inside and outside of Japan participate in the system’s activities as a way to enhance industry and the quality of life through design. The award is considered a milestone of Japanese design and industry, and its symbol, “G Mark”, has been recognized widely as representing good design.

Access from public transportation

JR Tokyo Station: about 1 minute on foot
Tokyo Station on the Marunouchi Line: directly connected via underground passage
Nijubashimae Station on the Chiyoda Line: about 2 minutes on foot
Otemachi Station on the Mita Line: about 4 minutes on foot
JR Tokyo Station on the Keiyo Line: about 3 minutes on foot
Yurakucho Station on the Yurakucho Line: about 6 minutes on foot
JR Yurakucho Station: about 6 minutes on foot

KITTE marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)
TEL: 03-5220-1007
TEL: 03-3216-2811 (10:00–19:00)

Press release

Dear Press

Nohara Holdings, Inc.
1st anniversary event
The world famous designer “Jasper Morrison Design Exhibition”
April 25-May 15, 2018
Nohara Holdings, Inc. announces the first anniversary of the opening of the “GOOD DESIGN STORE TOKYO by NOHARA” on April 28,2018, the first and only design shop in Japan which sells items that won the Good Design Award.
From April 25 to May 15, to commemorate this, we will hold “Jasper Morrison Design Exhibition”, an event focused on the products of the world-renowned designer Jasper Morrison who designed the interior of the store.
This time, we introduce the design of Mr. Jasper Morrison as a special event for the first anniversary, so we have about 20 products including items other than the Good Design Award winner.
” GOOD DESIGN STORE TOKYO by NOHARA” is the only shop where you can get Jasper’s designed items in a store designed by him.

Jasper Morrison new Products more trees “STOOL (stool)” will be sold

“This “STOOL” is all about distance. Human, Product, and space would naturally connect with pleasant distance by the friendly shape and pure hinoki material”

by Jasper Morrison + Wataru Kumano
In this event, we will sell the special product “STOOL (stool)” which is made in celebration of the 10th anniversary of “more trees”, a Japanese non-governmental forest conservation organization. The STOOL is designed by a collaboration of prominent designers, Jasper Morrison and Wataru Kumano.
“more trees” expected the special product “STOOL (stool)” to be something leads the organization to the future of forests in Japan and overseas through the theme “Connecting”. Two are the perfect designers to embody what we want to realize.
Jasper has experiences accumulated over many years, universality brought about by his principle, “Super Normal”, and global perspective based on his international projects. On the other hand, Wataru is rich in ideas as a young and spirited creator, has affinity to wood and forest gained in his stay in Finland and Japanese perspective.
By two wonderful designers combining their unique talent and features, brand new product which is able to connect variety things, Stool, was born.
※Part of proceeds from sales will be used for forest conservation activities.

About “more trees”
“more trees”, a Japanese non-governmental forest conservation organization was founded by a renowned musician Ryuichi Sakamoto in 2007.
“more trees” plans and organizes various programs in aiming for a “society where forests and people coexist for generations to come” with a keyword in mind: “Connecting cities and forests.” Its programs include “More Trees Forests” – a collaborative work with local communities for conserving forests –, planning and development of products and services utilizing domestic timber, and sharing of information and charms of forests through seminars and events.

Jasper Morrison
Born in 1959 in London, Jasper Morison is a world renowned designer who designs widely from furniture and architecture to urban space. He studied Design at The Royal College of Art and Hochschule der Kunst in Berlin. He opened his Office for Design in 1986. He designs an ever expanding range of things at his studios in London, Paris and Tokyo, for companies all over the world.
It is “GOOD DESIGN STORE TOKYO by NOHARA” that he designed the interior for the first time in Japan.

About the design concept for “GOOD DESIGN STORE TOKYO by NOHARA”
“The basic concept of the design for GOOD DESIGN STORE TOKYO by NOHARA is to create a house with a front garden, the ‘walls’, in this case display shelves divide the space into various rooms which can be used to display different categories of object, while the garden at the front can be used to display new products, themes or small exhibitions.
The materials are a mix of warm and cold, maple woods structures, supporting aluminum shelves, connected with brass screws, standing on a concrete floor. This reflects the precision that many Good Design Award products display and the pleasure which well-designed objects bring to everyday life.”

by Jasper Morrison
Wataru Kumano
Wataru Kumano was born in Tokyo in1980. From 2001 to 2008 studied in Finland, studied Furniture deisgn at Lahti Polytechnic (2001-2004 BA), and University of Art and Design Helsinki (Aalto University) for Postgraduate studies (2005-2008 MA).
After came back to Japan, he start work as an assistant designer of British Product Designer Jasper Morrison in Tokyo in 2008. Beside of the work, set up own design office “KUMA” in 2011, and work for interior, furniture, product design and project management. In 2013, He inaugurated R&D for Japan Creative.
Outline of the event
▼Date and time
From Wednesday, April 25, 2018 to Wednesday, May 15
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)

KITTE Marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo, Japan

As the first anniversary of the open, we sell the latest product from Jasper Morrison, who designed the interior of our store, his so far products and sold items that are sold at Jasper Morrison Shop.

Click here for press release | GDST_1st anniversary event