What does “good design” mean to you?

For the GOOD DESIGN AWARD, a good design is “a design which enriches life and society.” It is a design which is human, essential, creative, attractive and ethical.

The GOOD DESIGN STORE TOKYO by NOHARA proposes a lifestyle surrounded in items that the GOOD DESIGN AWARD considers to be good design.
Each item has been crafted with the intention of enriching the lives of the people that use them.

The design that will make you look twice, capture your heart, and cause you pick it up in this shop just might transform your lifestyle a little.
We believe that you will discover new comfort here, and you will find this shop to be a place where you can design a future pleasant life.

CREATOR Interior design
Graphic design
Shop produce
Sound design
nohara NOHARA

Nohara Holdings, Inc. (business entity)
Nohara Holdings, Inc. traces its history all the way back to 1598, at the end of the Sengoku Period, when it was founded in Iida City in Nagano Prefecture. Nohara Co., Ltd. was founded post-war, in 1947 in Tokyo.
The company started as a cotton merchant, and by the end of the Edo Period, it had begun dealing in hardware such as agricultural equipment. From the period of high economic growth during the Showa Period until the present, it has provided society the goods that has needed with each era, mainly dealing in materials such as steel, glass, cement and building materials
2017 marked the group’s 70th anniversary, and is a critical juncture in the transition to a holdings company.
We have opened GOOD DESIGN STORE TOKYO by NOHARA to be an entirely new kind of concept store; one that enriches people’s lives, as well as society, through the power of design.
We hope that this undertaking will become a great step forward for GOOD DESIGN in Japan.


GOOD DESIGN AWARD has been the sole comprehensive design evaluation and commendation system in Japan since 1957. It’s precursor, the Good Design Selection System (or G Mark System), was founded in 1957 by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry). Now, many companies and designers from both inside and outside of Japan participate in the system’s activities as a way to enhance industry and the quality of life through design. The award is considered a milestone of Japanese design and industry, and its symbol, “G Mark”, has been recognized widely as representing good design.

Access from public transportation

JR Tokyo Station: about 1 minute on foot
Tokyo Station on the Marunouchi Line: directly connected via underground passage
Nijubashimae Station on the Chiyoda Line: about 2 minutes on foot
Otemachi Station on the Mita Line: about 4 minutes on foot
JR Tokyo Station on the Keiyo Line: about 3 minutes on foot
Yurakucho Station on the Yurakucho Line: about 6 minutes on foot
JR Yurakucho Station: about 6 minutes on foot

KITTE marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)
TEL: 03-5220-1007
TEL: 03-3216-2811 (10:00–19:00)

Event informaition

Experience the artisan craftsmanship in Sumida modern
~Workshop & Demonstration~
August 22-September 11, 2018
― Traditional techniques of Edo and modern crafts ―

Sumida is a town where the culture which remains in the present age such as fireworks and sumo has blossomed from ancient times of Edo.
The local industry had developed utilizing the convenience of the Sumida River and daily necessities and life article was active mainly at that time,

This time, we have created an opportunity for you to experience such daily goods and products and to to make it your own.

Craftsmen who have adopted the sensibility of the present age while inheriting the technique of the tradition.
Take your own 「 Sumida modern 」 to your daily life while you come up close to the traditional craftsmanship of the artisan.

Schedule & Time

◆ Marusa Saito Gomu Co.Ltd.
Workshop “Fusen Decoration”
8/25 (Sat) 11:00-17:00
Participation Fee | JP\100(tax included)
Time needed | 15 minutes
* Only the purchaser of the product(JP\540 tax included) can participate .

◆Tsukada Kobo
Demonstration “The traditional techniques for making dolls,Edo Kimekomi Ningyo”
8/26(Sun) 11:00-13:00
Participation Fee | FREE
* There are a lot of products of the demonstration limited sale.

◆Atelier wound art building
Demonstration “Writing the traditional Edo letters”
8/26 (Sun) 15:00-19:30
Participation Fee | FREE
* There are a lot of products of the demonstration limited sale.

◆Shiozawa Seisakusho Co., Ltd.
Workshop “Making a silver ring with the end material of Japanese pattern”
Polishing the silver end material and bend it to own finger and finish it.
9/2 (Sun) 13:00-17:00
Participation Fee|JP\3,240(tax included)
Time needed|1 hour(Production 30 minutes , finish 30 minutes)
*You can take home the finished product.

◆Ataka japanner shop
Workshop “An experience to draw a makie on the plate of the lacquer decoration”
Drawing a pattern on the plate of the lacquer decoration, putting a kinpun on it, and floating the pattern and giving a coating.
9/9 (Sun) 11:00-17:00
Participation Fee|JP\2,500(tax included)
Time needed|About 1hour
※You can take home the finished product.
It is possible to deliver it. Please contact us.

How to apply
Please call or register at the cashier.
Participation on the day is also very welcome!
TEL 03-5220-1007

* The workshop may be discontinued or subject to change without notice.
* The application to the workshop is accepted at any time of day, but for the convenience of space, it becomes participation of up to six people at a time, and there is a case to wait for participation.

Outline of the event
Period/ August 22 (Wed)-September 11 (Tue)
Business Hours: Monday–Saturday 11:00–21:00
Sunday & Holidays 11:00–20:00(the day before holidays –21:00)
GOOD DESIGN STORE TOKYO by NOHARAKITTE Marunouchi 3F, 2-7-2marunouchi, Chiyoda-ku, Tokyo, Japan
Google Map

●More information on “Sumida modern